Although the article from Fast Company, The Perils of Ignoring the Softer Side of Management, is right on target, I do not like the implication that is softer. We in organizations have to become world class both in work and in social systems to thrive in complexity, uncertainty, and ambiguity. We simply must get away from this terminology as its implication is that soft is somehow weaker than hard. And how do we reconsile that women run companies out perform men run companies? Are they softer? Not at all. Women simply are as competent in work as men and far out perform men in social systems. See my About Practice page to explore this further.